Loyalty Cloud software (SaaS)
From day one, I worked on defining concepts, strategies, processes, conducted interviews, researched and designed software for Loyalty Cloud.
Loyalty Cloud is a software solution for marketers who work in the retail business. With the help of this program, they can easily start campaigns and link them to vouchers and mailings. Vouchers can be received by consumers when they earn a certain number of points and can be returned when using the vouchers. Depending on how the marketer sets this up, can take place both online and offline. The marketer also has the option to view insights and customer data. This allows them to analyze the user behavior of their customers at all times and to respond to those needs.
problem statement
Loyalty Cloud has two versions. All clients were on the oldest version of Loyalty Cloud and eventually needed to be migrated to the new Loyalty Cloud. Because the old one is not being updated and the software most probably won't be supported anymore, it was a race against the clock. We needed to have the MVP ready, yesterday.
product goals
Create a Design System
Design new modules & applications according to the MVP
Research current users
User test & Interviews
Introduced new Way of Working for development & design for better collaboration
approach
The agreements you agreed on today, might not be the one tomorrow. Every day is different meaning, every day has new priorities. What I do is always aiming for not working too much ahead, since tomorrow could be history. This saved me much time while working at m-wise. We were just being realistic.
research methodes
Conducting interviews
Information architecture
Video tracking
Heatmaps
Card sorting
Prototyping
design system
As part of a re-design, and our growing design team, were also seeking guidance on color usage, components, font selections and pairings going forward. Feeling frustrated with the limited time and priorities, we brainstormed ideas that could free up some time in future developing. We identified the key areas that could be re-applied with future changes in hope to streamline those early steps in setting up styles and also to align design and developer teams in a fast paced environment.
achievements
Increased user satisfaction (+6%) and perceived findability of information (+36%) by adding tooltips in their online SaaS program that linked to the knowledge base I created.
Adding solutions in the form of modules to their SaaS solution.
Effective strategies and concepts based on research.
Facilitated workshops.
Setting up new software tools like Jira & Confluence to structure the team.